My Precious Place

The place can be their house, school, or an amusement park. Everyone has a different special place with different feelings. My precious place Is a hill. The hill is located In Hondo where Is a small town In Japan. I have several reasons why It Is an Important place for me: view, atmosphere, and memory. The hill Is surrounded by many nature, so I can see many trees, bushes, and the ground. They are beautiful green, but they have different greens.Some of them are pep green, and some of them are light green. From the hill, I can see the whole town of Hondo. In addition, this hill is located in the countryside, so there are always not many people. That is why, the hill is quiet. When I close my eyes, I can hear the bards singing. Moreover, I can hear cars sound which comes from far away but not so many. When a car through near hill, the sound become gradually louder, and when the car go away, the sound become gradually smaller. The sound is like ocean waves.If I hear the sound at deferen t place, I Just think car sound. However, hill's quiet atmosphere and the birds singing make the sound ocean wave to me. Finally, I have an unforgettable memory on the hill. When I go the hill for the first time, I went there with my friend whose I loved. I wanted to make a memory with him before I go to the united States, so I asked him to hang out. I thought it was the last time to meet him. The end of the date, he took me to the hill. The way to go there, we rode a bicycle together.When we arrived there, we could see a brilliant night view, and he said he loved me. The memory and the place are really important between my boyfriend and me. In conclusion, a hill is a precious place for me because there is beautiful green view, relaxing atmosphere, and it reminds me my best moment of my life. Nowadays, Japanese people are trying to make the countryside to the city, so nature is getting smaller. Because of that, the view is changing, but I hope the view from a thin hill never change.

Massey Commission Report

This document is an excerpt from the Massey Commission Report (1951). In the year 1949, a commission was set up to encourage the awareness in arts, social sciences, humanities and letters. The members of the commission were appointed by the federal government by commonly applied to the Royal Commission on National Development in the Arts, Letters and Sciences, appointed by the federal government with Vincent Massey, the chancellor of the University of Toronto as it head. The other members of the commission included â€Å"Arthur Surveyer, a civil engineer of Montreal; Norman A.M. MacKenzie, president of the University of British Columbia; the Most Rev Georges-Henri Là ©vesque, dean of the Faculty of Social Sciences, Laval U; and Hilda Neatby, professor of history at the University of Saskatchewan† (Kallmann 2006 in The Canadian Encyclopedia). The document does offer some background understanding of the period it was produced in. The document concerns mainly the measure taken to remedy the lack of importance accorded to humanities and social studies in the curriculum, until then in the Canadian educational front. It is known from the previous chapters that the three R’s i.e. Reading Writing and Arithmetic were given the utmost importance in the schools of Canada with sciences in general, being neglected. The document explicates that the lack had been recognized even prior to the formation of the commission, in the establishment of National Research Council for scientific studies.   It seemed to have met with some success too, as indicated by the words â€Å"that the success of National Research Council in encouragement of scientific studies offered an example that should perhaps be followed†. The audience of the document was, obviously, the general public of Canada. The commission conducted research in four major cities of Canada, between the months August 1949 and July 1950. Hundreds of petitions were received and heard in these four cities, and on the basis of these briefs, experts were called in to prepare and include special studies that imparted more knowledge of the sciences. However, the Massy commission has rejected emulation of the National Research Council   Ã‚  in setting up the National Council for the Humanities and Social Sciences. The document proceeded to give the reason for rejection too, as that â€Å"the implied parallel† between the two was â€Å"misleading.† Furthermore, it held the earlier National Research Council partially responsible for the current crisis, since the scientific studies were â€Å"isolated† into a â€Å"separate body† and also because they were subjected to â€Å"too rigid techniques and methods of organization.† The purpose of the document was to encourage studies in humanities and social sciences, by establishing â€Å"flexible schemes of scholarships and grants† which will aid the Canadian people to have scientific education; and â€Å"international exchanges† especially under world bodies such as the UNESCO (United Nations Educational, Scientific, and Cultural Organization) and importantly â€Å"closer contacts with France and Great Britain†. It has to be remembered that during this period Quebec was given autonomy in cultural issues and hence was successful to a large extent in preserving the French identities and cultural awareness in its population, causing greater divide between itself and other English dominated areas of Canada. It must be said that Massey commission was largely successful in its intent and purpose, because most of the commission’s recommendations were executed by the federal government in the subsequent years, despite opposition from the French provinces. Source: Report Royal Commission on National Development in the Arts, Letters, and Sciences 1949-1951. (Ottawa: King’s Printer 1951):376-7 and Kallmann, Helmut – The Canadian Encyclopedia. â€Å"Massey Commission† In The Encyclopedia of Music in Canada. Retrieved on 28 Oct 2006. http://www.thecanadianencyclopedia.com/index.cfm?PgNm=TCE&Params=U1SEC838040      

Power In Death And The Maiden English Literature Essay

Power is defined as a ownership of control, authorization or influence over others. Power unfairnesss have been in being throughout the history of humanity and the ways of manifestation evolved from utmost to subtle, subjugation. This thought can be seen in the dramas Lysistrata by Aristophanes and in Death and the Maiden by Ariel Dorfman. In Lysistrata, the supporter, Lysistrata, does n't desire to see Greece rupture itself apart while in Death and the Maiden the supporter Paulina wishes to take retaliation on person she believes tortured her many old ages ago. Both Lysistrata and Paulina find themselves experiencing powerless within a society which sees them as something to be conquered. Through the usage of gender, both adult females are able to derive power and utilize it to asseverate themselves within society nevertheless, whether or non they reach their ends is dependent on what issue characters wish to work out, an issue with society or an issue with themselves. Both Paulina and Lysistrata believed that they required power to make their ends, ends that could ne'er be achieved in their former place in society, a 2nd category citizen. In Death and the Maiden, Paulina wishes to penalize who she thinks tortured her, Roberto. She required power in order to pull strings her hubby, Gerardo, to play along with her â€Å" game † and she believed that the power to instil fright in Roberto would convey her strength to penalize him and convey closing to her life. However, Roberto keeps seeking to state her that killing him will ne'er convey the closing that she wanted. The deductions from slaying him will farther attest the job and the emotions that come with it. Paulina responds be stating â€Å" And why does it ever have to be people like me who have to give, why we are ever the 1s who have to do grants when something has to be conceded [ aˆÂ ¦ ] † ( Dorfman 66 ) . She keeps inquiring the inquiry â€Å" why? † and this shows the audience all the emotions that have been bottled up over the old ages are rupturing her apart. This is a major turning point for her as a character, whether she will forgive Roberto, kill him, or allow him travel. Either manner she understands that with or without her power, no affair what she tries to make she will ne'er hold a piece of head. On the other manus Lysistrata is able to accomplish her end through the usage of her gained power. After the dialogues she declared â€Å" Well gentlemen, so it ‘s all merrily settled. [ †¦ ] And allow us for the hereafter all endeavour Not to reiterate our mistakes, ne'er of all time! † ( Aristophanes 191 ) . Lysistrata was successful at making her ends utilizing the power she had gained because she had the support of all the adult females in Greece while Paulina merely had herself. Lysistrata ‘s declaration is anticlimactic and unlike Paulina ‘s duologue. Although Lysistrata reached her end of doing peace, s he simply falls back into her function of being a adult female nevertheless throughout the drama Lysistrata used a more serious tone than the other adult females and is portrayed as being smarter than the other adult females. Unlike in Death and the Maiden, Paulina is portrayed as weak, baffled, and interrupt up emotionally. Paulina ‘s bravery seen in the drama stemmed from choler. This simply created an semblance of a strong and powerful individual. Whether the adult females reached their ends or non, the dramas shows the reader that power to command and pull strings others will ne'er be able to work out struggle and hurting from within oneself nevertheless power to assist a big group in society will decidedly hold an ageless impact. Both Paulina and Lysistrata are able to derive power and utilize it to asseverate themselves within society nevertheless, Paulina was non able to make her end because power can non wipe out memories and emotions that everlastingly changed us. However, Lysistrata wants to assist society as a whole and this allows her to derive support from the adult females of Greece. Paulina was merely a tattered individual seeking the terminal a chapter of her life that she will ne'er bury while Lysistrata wanted to stop a war that had no terminal in sight and taken countless lives. By understanding the ends of the characters every bit good as their mentality, we can do proper opinion on our ain society. If a homo is given the proper environment to develop and boom, people wouldn`t be seeking retaliation on those that did them wrong. Besides people wouldn`t have to contend for their sentiments to do an influence in society because society would accept them. Humans experience growing in different way s at peculiar points in our lives but the chief underlining similarities allows the species to assist one another advancement through the adversities faced in life. Otherwise every individual would merely decompose in the shadows of what they could hold been and what they wished they had done. By understanding the power plays with the supporters, it can be applied to heighten the developments of our ain characters and hopefully society. Word Count: 1320

Need to summarise and paraphrase in own words Essay

Need to summarise and paraphrase in own words - Essay Example Even though the two sources overlap, they differ in focus as social science evaluates social processes and structures while nursing concentrates on the dearth of men in nursing and recruitment and retention approaches. Additionally, social science asserts that male nurses experience difficulties in their profession while nursing opposes this assertion. According to the author, historically, men were greatly involved in nursing in war and during the monastic movement. But in the 19th Century, Florence Nightingale introduced reforms in training based on the perception of women as being biologically endowed in caring and nurturing which saw men being replaced by women in nursing as men solely took up combat roles. The challenges that men face in nursing include cultural norms that makes people in other professions to discriminate against them. In addition, the support from supervisors, clients and colleagues and the discrimination from outsiders considering them as feminised males also present a challenge. Therefore, male nurses adopt labour practices that would shield them from stereotypic segregation. Despite these discriminative aspects, the researcher notes that men would not experience prejudice or discrimination in female-dominated occupations as would females in male-dominated occupations. Their minority representation advantages them for promotion as opposed to hindering them. The discrimination in hiring places them at an advantaged context as female-dominated specialties have been noted to attract more males. Sexist attitudes hinder females from breaking the invisible barriers for promotions to highest

American products vs foreign products Essay Example | Topics and Well Written Essays - 500 words

American products vs foreign products - Essay Example About 63 million light trucks and cars were produced in 2005 all over the world. of these, 11524000 were produced by America, 5543000 were produced by Germany, and 10064000 were produced by Japan . It may come as a surprise to many but it is true that a lot of vehicles made in America are designated like â€Å"foreign† whereas a lot of vehicles produced in Canada or Mexico are considered â€Å"domestic†. This can fundamentally be attributed to the requirement of the federal regulations of making a domestic vehicle with a minimum of 75 per cent of the domestic parts. Therefore, manufacturers in America frequently forward the parts to Canada or Mexico in order to produce the cars, though they hold the status of domestic cars by law. On the other hand, Nissan, Honda, Hyundai, Toyota, Mercedes-Benz, and BMW produce their cars in America making use of American plants aided by American-based research and development facilities and with American workers, and yet, they are cons idered as foreign since the percentage of domestic parts in them is less than 75. At comparable equipment and size, American cars save the buyer significant amount of money as compared to the Japanese car. However, when the comparison is made with respect to the whole life of car, Japanese cars prove much more cost effective than the American cars.

Reflection on my internship Research Paper Example | Topics and Well Written Essays - 250 words

Reflection on my internship - Research Paper Example One of the most important parts of my first day as a practicumer was learning about how hospital policies were made and why it was of the utmost importance that the employees follow the policies. I was quite excited to be a part of the policy creation instead of implementation group. Learning how policy was developed and created really helped me gain a better understanding of the administrative work that goes behind running a successful health care facility. By the end of the day, I already had a different perspective of the administrative side of nursing. Although I had some questions about the hospital policies and related fields, my preceptor was quite patient in explaining the confusing parts to me. She never let me feel like I was getting in the way or preventing actual work from getting done. It was a truly enlightening and engaging first day for me. Although I sometimes felt overwhelmed, I still ended the day feeling that I had learned so much in a single day. That is why I am looking forward to going back for more practicum training with my preceptor in the

Video Games and Artificial Intelligence Research Paper

Video Games and Artificial Intelligence - Research Paper Example Artificial Intelligence (AI) and the gaming arena together, have been a sought after area of research since the discovery of AI. Even though, the main objective of the domain of AI which is of creating an interactive human like robot is far from the reality but the field has definitely revolutionized the world of video games, making them more life like and innovative ( Calero & Martin vii). Furthermore, the authors state that the video games provide an interactive real world environment to the player by depicting complex behavior, where perceptions are under total control, through the utilization of enhanced resolution of photo realization and state of the art multiprocessor architecture (vii). Before delving into the crux of AI and the components that drives this phenomenon, it would be a better idea to configure concept of what AI actually is and how it came about. Millington and Funge states that AI enables computers to perform task that human and animals are exclusively capable o f for instances, tasks such as sorting, arithmetic etc are solved easily by a computer system but for it to perform tasks such as face recognition, decision making and language compatibilities needs AI to develop algorithms to give the instructions to the underlying hardware as to what to do next (4). They further add that these algorithms are developed using either using the philosophical notion by retracing the trail of human thoughts or by using the psychological technique, through the process of understanding the human brain and the processes therein. Thirdly, the algorithms can also be engineered by configuring them to perform human-like tasks (4). Millington and Fudge say that the AI in game is divided into three sections: Movement, Decision making and strategy (4). Shedding light into the movement segment of an AI model, gives us a clear indication that in most of the games except the combat ones, the movement is related to path finding. Jones explain that in most of the game s integrating the path finding strategy, the main objective is to find a path between an arbitrary point A to another point B. In many game, multiple pathways exist between the two required points so constraints such as finding the shortest path or least cost exists (123). The authors illustrate this point by laying out a scenario in which multiple paths exists by considering two points separated by a hill, it is faster to take the path that round the hill that the one that goes up it, however it may prove to be an advantage for the player to go up the hill in terms of general progress of the game (123). Path finding, at certain times is actually searching for the shortest path that exists in a graph, in terms of games, a graph is a particular land route a gamer has to pass through. It consists of edges and nodes. Nodes are the points A and B that we discussed above and the path joining them are called edges, most of the time, these edges are weighted, giving them a measure of the d istance that they cover. In a graph we have multiple nodes and edges and to find a shortest path between two particular

Stakeholder Letter Article Example | Topics and Well Written Essays - 500 words - 1

Stakeholder Letter - Article Example For the students, they can have a chart in class with all their names listed down. Then against each name of the student, a star should be put for any positive effort by the students towards learning and understanding English as a foreign language. This will also include either academic or extra-curricular activity. There will be special motivation packages for the ESL students who will have mastered the English language in the shortest time during the time of evaluation. By doing this, each of the students will be motivated to get more stars in order to be ranked the best at the end of the evaluation period. The chart containing the stars should be reviewed at the end of every month, and after undertaking an exam. In addition, for students who will have negative remarks, a demerit star should be indicated against their names as well. Not only will this method help improve the student’s grades, but it will also help them learn the English language in a more interesting and attractive way. The principal will be responsible in overseeing that the rules of giving credit to various students and teachers are followed. Similarly, he or she should make sure that the credit awarded will make other students or teachers work towards getting one. This project is not only going to benefit the students, but also the stakeholders who are the teachers. Once the students get motivated the teacher will have an easy time explaining concepts to them. This is because the students will be willing to understand the concepts so that they can become the best. In addition, the whole school will benefit because of the overall improved performance. Parents will also be proud of their parents as they score higher marks. Everyone loves to be praised after attaining positive results. However, the efforts to work harder may fade if one is not recognized or motivated.  

A critical and thoughtful analysis of the origins of the recent Essay

A critical and thoughtful analysis of the origins of the recent financial crisis - Essay Example concerns were developed regarding the level of security of the financial products provided by financial institutions. Particular emphasis was given on the potential risk of subprime mortgage products offered by most USA banks. However, no measures were introduced for limiting the relevant risk. In this context, the appearance of the crisis in 2007 can be characterized rather as expected; it was just the issue of ‘when’ the crisis was going to appear and not ‘if’ there were chances to occur. The origins of the recent financial crisis are critically discussed in this paper. The literature published on the particular subject is presented aiming to show the different approaches used for the explanation of the crisis as a series of events, which caused severe turbulences to economies worldwide. The potential differences in the arguments used for explaining the crisis reveal the following fact: even after its end, the above crisis has not been fully understood, in all its aspects. The fact that certain theorists set the end of the crisis in 2009 while other estimate the end of the crisis in 2010 is another proof the misunderstanding in regard to the actual forms and the effects of the specific crisis. 2. Origins of the recent financial crisis – critical analysis ... they had managed to mask this risk by giving emphasis on certain characteristics of these products, for example the potential of the customer to choose the number of instalments or the level of interest. In a report published by the World Bank in 2009 it is noted that the origins of the global financial crisis of 2007-2009 can be identified in ‘the economic growth of the years 2003-2007’ (World Bank, 2009, p.94); i.e. the crisis of 2007-2009 is considered to have its roots in the economic decisions of the pre-crisis period, a claim which leads to the assumption that the crisis was unavoidable. In accordance with the above view, the financial crisis of the period 2007-2009 was not related exclusively with the banking practices of 203-2007 but, mostly, with the management of the economics of the state, for example, the investment decisions promoted by the governments worldwide. In the case of Dubai, the continuous increase of investment on construction projects led to the high increase of the relevant debt – referring to the funds used for the completion of these construction projects. It is noted that during the above period, the economic growth reached a percentage of 5% - which was unique since the 1970s (World Bank 2009). However, no measures were taken for protecting economies from potential failures. In fact, the extended use of risky financial products, a result of the radical growth of the above period, has facilitated the increase of leverage. Legislators avoided reacting on time, mostly because the actual risks were not clear. The masking practices, as mentioned above, used by financial institutions helped to hide the risks of leverage and the risk related to the ‘structured financial products’ (World Bank 2009, p.94), extensively used by USA banks

David Myers, Worldcom Essay Example for Free

David Myers, Worldcom Essay Introduction WorldCom was Americas second largest telecom company in 2000 (The WorldCom Accounting Scandal, 2002). Making a modest beginning in the hinterland of Mississippi in 1983 with a meager capital of less than 100,000 USD it reached the pinnacle of corporate success reporting more than USD 39 billion in revenue and USD 150 million in MCAP (The WorldCom Accounting Scandal, 2002). In the process it became 42nd in the Fortune 500 list. Under the leadership of CEO Bernie Ebbers it grew rapidly by means of acquisitions and increased demand for telecom services farther fuelled the growth of WorldCom during the whole of 90s. However on June 25, 2002, WorldCom announced that it had overstated earnings in 2001 and the first quarter of 2002 by more than $3.8 billion (The WorldCom Accounting Scandal, 2002). The Scandal WorldCom scandal was one of the biggest accounting scandals of American corporate history. WorldCom was a U.S based telecommunication company. The WorldCom accounting scandal was disclosed in 2002. The Company had resorted to fraudulent accounting practices for five quarters (four quarters of 2001 and the first quarter of 2002) (The WorldCom Accounting Scandal, 2002). The well-known telecommunication company WorldCom and the accounting, auditing and consultancy enterprise were involved in this big accounting fraud. The corporate scandal of WorldCom ultimately headed the company towards the disgrace that ensued in the biggest bankruptcy in American history. After this act the company terminated the service of the top executive including Scott Sullivan, the Chief Financial Officer and David Myers, the Senior Vice President and Controller. Myers knew that the accounting entries were made without supporting documentation, were not in conformity with GAAP, were not disclosed to the investing public, and were designed to allow WorldCom to appear to meet Wall Street analysts quarterly earnings estimates. In addition, during the same period Myers and others, including members of senior management, made materially false or misleading statements or omissions to WorldComs independent auditors in connection with audits and the preparation of filings with the Commission. Myers violated the anti-fraud, books and records, and internal control provisions of the federal securities laws, and aided and abetted WorldComs violations of the reporting, books and records, and internal control provisions of the federal  securities laws. Using this illegal accounting practice WorldCom intended to defer and spread the expenditure for the next 5-10 years. Significance of Organizational Behavior Theories Organizational theories help to the company for surviving in the global environment. The WorldCom Company CFO and Director may not have followed good organizational behavior theories. Had they followed good organizational behavior theories, they would save the organization from the failure. Ethical Decision Making Ethical decision making represents the decision that is based on the ethics. The ethical decision making involves making those decisions that are in the favor of all related persons of company such as board of directors, shareholders and stakeholders. The ethical decision making helps the company for making the goodwill and the long term survival in the global market. The WorldCom Company did not adopt the ethical decision making theory as if they did there would have been false numbers reported. The company was continuously doing misrepresentation of the accounts and the company became the bankrupt. If the company CFO and executive would adopt the ethical decision making theory, they would have resolved the bankruptcy due misappropriation of balance sheet of the company (McKenna, 2000). Goal Setting Goal setting theory is very useful methods to motivate the employee to enhance their capacity for attain the organizational goal. Goal setting theory directly affects the performance of the organization. This theory helps the employee and the concern people of the company to set the appropriate objective for the organization. If the WorldCom would have adopted the goal setting theory in their organization, its executive and auditor would have not gone for the unethical accounting practices for the business (Griffin Moorhead, 2009). Corporate Governance Corporate governance is the set of processes, customs, policies, laws and institutions, which directed, administered and controlled over the corporation (Monks Minow, 2008). Corporate governance is a way by which a  company governs itself for providing the values to their stake holders. The WorldCom did not follow the corporate governance policy. If the WorldCom would have followed the corporate governance it would have not led towards this business failure and company would have not gone for the unethical practices conduct in the organization. Corporate governance would have increased the faith of stakeholders towards the company and company would have survived for long time (Monks Minow, 2008). Adoption of Ethical Behavior The Ethical Behavior would enhance the performance of the company, because the ethical behavior would creates the good image of the company among the stakeholders. If The WorldCom would have adopted the ethical behavior in the organization it would not have attained bankruptcy in the market. The company acted in unethically to misrepresent the accounts of the company (Salter, 2008). Contribution of Leadership, Management and Organizational Structures Every organization is directed with a particular leadership, management and organizational structure. The WorldCom Company is directed by their directors, CFO and the auditors. If a leader is indulged in ethical practice its follower also follows that kind of management and leadership qualities. The WorldCom auditor was indulged in the misrepresentation of the accounts of the company and due to his this kind of conduct his followers also got indulged in wrong act. How it could have been avoided? We conclude that the debacle in WorldCom could have been avoided by a more independent and watchful board of directors, which should have sent a signal to the company management that somebody, is watching them closely and they better mend their ways and means. The concept of board of directors is age old and when it functions properly it is effective. In this case the independent directors failed in their responsibilities. In almost all corporate fraud it has been seen that the board has been ineffective over a long period of time and aggressive managers use this opportunity to take the rein completely in their own hand. We also conclude that Arther Anderson miserably failed in its duty as external auditor. We hold a puppet board and a malleable auditor as responsible in allowing Ebbers and his associates to perpetrate the accounting fraud. Both the board of directors and external  auditors has roles in averting operational risk and they have failed in their responsibilities (McShane, Glinow, Sharma, 2006). The Sarbanes-Oxley Act Due to organization such as WorldCom Congress rushed to pass the complicated Sarbanes-Oxley Act. CEOs and CFOs of public companies are required to personally certify the accuracy of various financial reports, with significant criminal penalties for false certifications (up to 10 years in prison for â€Å"knowing† violations; up to 20 years if â€Å"willful†) (WorldCom scandal, nod.). While the penalties sound significant, the government’s difficulty in enforcing this provision will likely come in proving that a corporate officer’s inaccurate certification was done at least â€Å"knowingly,† as opposed to negligently or even recklessly. However, in short this law made many disclosures and certifications on the part of the firm mandatory. It also made the commitment of the external auditor binding. This is significant in view of the fact that when WorldCom fraud came to light, Arthur Anderson simply issued a statement saying the last two year’s accounting statement are no longer reliable without owning much responsibility. What is noteworthy is the fact that US authority introduced the risk management step in the form of Sarbanes Oxley legislation, making the BOD, the company management and the external auditor responsible and bound by law. In addition, if a public company makes a required accounting restatement due to misconduct, that company’s CEO and CFO can be forced to forfeit any bonuses or profits gained from selling company stock for a one-year period. But the lack of definitions for the terms required and misconduct, other potential loopholes, and the SEC’s power to grant exemptions could combine to dilute the strength of this provision. The new law makes it somewhat easier for the government to prohibit officers and directors who have committed securities law violations from ever again serving in those positions. However, that potential sanction was at least theoretically available even before passage of Sarbanes-Oxley. Conclusion A leader is a person that directs a company and its management and if he adopts wrong practices to achieve personal goals, the management may get distract and go in the unethical direction. Management of WorldCom was not  evaluating the efforts of its executives, CFO and auditors that is a conduct as every business demands continuous evaluation. Another major contributing factor in the direction of companys failure was its organization structure that was not managed and apportioned appropriately by its top management. The organization structure of the World Com was also not appropriate. In WorldCom, there was the lack span of control, means the audit department was not report to the companys upper level management and not provides the right information about the accounts status of the company (Mcshane, Von Glinow Sharma, 2006). There was also lack of transparency in the organization. That means in the organization two different levels of management did not know about the wrongdoings which they were doing in the organization and there was not flow of information with each other. In any business, the organizational behavior of the company starts from top management. If the top management has high moral, ethical and leadership traits and standards, then so will the employees. The leaders of WorldCom, in this case did not and it not only affected the company but other telecommunications equipment manufacturers, and other employees. Top management must set the standards and keep them. Changing basic accounting procedures and the lack of ethical standards with top management contributed to the fall of WorldCom. References Griffin.R.W Moorhead.G. (2009). Organizational Behavior: Managing People and Organizations (9th ed.). Cengage Learning. McKenna, E. F. (2000). Business Psychology and Organizational Behavior: A Students Handbook (3rd Ed.). Psychology Press. McShane.S.L, Von Glinow.M.A. Sharma.R.R. (2006). Organizational Behavior (3rd ed.). Tata McGraw-Hill Publishing Company Limited. Monks.R.G Minow.N. (2008). Corporate governance (4th ed.). John Wiley and Sons. Salter, M.S. (2008). Innovation Corrupted: The Origins and Legacy of Enrons Collapse. Harvard University Press. The WorldCom Accounting Scandal, (2002). Retrieved September 7, 2013. From http://www.icmrindia.org/casestudies/catalogue/Finance/The%20WorldCom%20Ac counting%20Scandal.htm WorldCom scandal: Lessons for corporate America, (n.d.). Retrieved September 5, 2013. From WSJ.com: http://online.wsj.com WorldCom Scandal. (n.d.). Retrieved September 6, 2013. From http://voices.yahoo.com

The Friedrich Nietzsches Worldview Philosophy Essay

The Friedrich Nietzsches Worldview Philosophy Essay Each person has a different way of perceiving and interpreting the world. It is his or her worldview that decides his perspective. According to Nancy Cavender, Basic background beliefs make up world views. World views are like lenses that cause us to see the world in a particular way, or like filters through which we process our new ideas or information (26). Worldview not only influences the way someone thinks or sees the world, but also his or her decisions. Therefore, people can figure out someones worldview based on his or her actions, decisions, or ideas. Friedrich Nietzsche, one of the most influential German philosophers, has influenced, impacted, and brought forth new questions for many philosophers to follow. In one of his famous writings, Morality as Anti-Nature, Nietzsche expresses the belief that the church that represents morality negates the value of life and says no to all the desires of life. Based on Nietzsches words and ideas in the work, people can realize that he has a positive outlook on life. Nietzsche believes that to acquire a positive life, people have to live with their passions. According to him, passions are roots of life which are desires by nature. They are found in living things (702). These desires exist as part of who we are; they define us in a way. They can aid us, and they can also harm us. When people embrace our desires, people acknowledge their positive sides and negative sides; they dont hide their evil and they have peace of mind in their life. Due to the damaging side of passion, on the contrary, churches that symbolize morality choose to remove passion to be out of suffering its consequence. As Nietzsche points out, The church fights passion with excision in every sense: its practice, its cure, is castratism which means cutting off sensuality, pride, avarice, vengefulness (702). This implies that the church wants its followers to obey a series of negative enforcements or impossible rules which are against their nature. In other words, the churchs meth od is getting rid of the negative side of passion, the church ready accept to give up good side of passion, and the church wants people to hide their vice. Their method clearly is not successful. As Nietzsche declares that the extreme of the church reaches its climax only when such types lack even the firmness for this radical cure, which suggests that the more extreme the church becomes, the less successful it is (702). Nietzsche also points out the situation of the followers, The most poisonous things against the senses have been said not by the impotent, nor by ascetics, but by the impossible ascetics, by those who really were in dire need of being ascetics (702). This strongly supposes that its followers cannot conform to the set of morals or the rules of the church, not because they are powerless or effortless, but they know that they never can fulfill the impossible requirements. Moreover, it implies the followers are miserable and become mentally self-imposed slaves because t hey are kept in a perpetual state of sin, which can only be remedied by the church. As Nietzsche shows, the churchs way fails because the kind of morality which the church embodies is against the instincts of life (703). All Nietzsches illustrations of the negative method of the church imply that people cannot get a positive life until they are living under the naturalistic morality_the passions that he asserts to be kind of healthy morality (703). Nietzsche also supposes that to live a positive life, people need to possess a power to conquer hindrance. As mentioned above, passions of a person also have negative side; they can drag down their victim with the weight of stupidity (701). In order to harvest the benefits but avoid the stupidity of the passion, Nietzsche suggests that people get over their obstructions by spiritualizing hostility, which he means a profound appreciation of the value of having enemies (702). This clearly implies that people need to possess power to resist their temptation and to tame it or redirect it in a constructive way. Furthermore, he emphasizes another meaning of internal enemy, which means acting and thinking in the opposite way from that which has been the rule (702), such as the rule of the church or the institutions. This will help people liberate themselves from imposed rules or ideas from institutions, find a creative way to make decisions people need to make to get they want for their lif e or to make a difference for their life. Nietzsches positive worldview of life is also reflected in the attitude that people who embrace their own nature need to have a tolerance view to their enemy or their difference. He claims that life contains a rich variety of ways of living, so people need to accept and respect those varieties. As Nietzsche states, We immoralists, have conversely, made room in our hearts for every kind of understanding, comprehending, and approving (705). He He also claims that having an internal enemy will help people to stay young in spirit and open to gain comprehension and approval (705). when people can curb their weakness or their enemies, they will become stronger in spirit and feel pleased with themselves, and more importantly, gain freedom of the will which is the main factor to help us to succeed in life and gain happiness. In short, Life is not about whats right but whats wrong Think The Opposite from Paulo Ferreira

Fight Club by Jack Palahniuk :: Movie Film Fight Club Jack Palahniuk Essays

Fight Club by Jack Palahniuk â€Å"You are not your job. You are not how much you have in the bank. You are not the contents of your wallet. You are not your khakis. You are not a beautiful and unique snowflake. What happens first is you can’t sleep. What happens then is there’s a gun in your mouth. And what happens next is you meet Tyler Durden. Let me tell you about Tyler. He had a plan. In Tyler we trusted. Tyler says the things you own, end up owning you. It’s only after you’ve lost everything that you’re free to do anything. Fight Club represents that kind of freedom. First rule of Fight Club: You do not talk about Fight Club. Second rule of Fight Club: You do not talk about Fight Club. Tyler says self-improvement is masturbation. Tyler says self-destruction might be the answer.† The novel Fight Club, by Jack Palahniuk was published in 1996 and released as a motion picture starring Brad Pitt and Edward Norton in October of 1999. Both the novel and motion picture proved to be very successful in their release to the public for one simple reason: Fight Club is a reflection of the suffering experienced by the ‘Generation X’ male who feels trapped in a world of the grey-collar (or service) working-class, a world filled with materialism and distractions, a group of men raised in single-parent families often devoid of a male role-model, and a world where there is no great cause for the average North American male to fight for. Whether consciously, or subconsciously, the average ‘Generation X’ male of modern society can relate to and understand Fight Club, which makes both the novel and motion picture such an important proclamation regarding the state of our modern culture. In Fight Club, we meet our main character who comes to us without a name. He can be referred to as ‘Jack’ but his name is not important. He comes to us without a name because he represents ‘any man’, any one of those ‘Generation X’ males living in our society at present. Jack is a thirty-year old man employed as a recall coordinator for a major automobile company. He lives in a condo that is furnished with all the comforts of modern society, namely mass-produced furnishings that can be found in the homes of millions across North America. Jack owns a car and has obtained a respectable wardrobe for himself over the course of time.

Macbeths Porter :: essays research papers

The Light of Macbeth Throughout the play The Tragedy of Macbeth, it is a non-stop action thriller with more blood than ever seen before in most plays. The play was made that way for a specific reason, so William Shakespeare made it the most bloody, gruesome and shortest of all his plays. Watching or even just reading, there is hardly ever any moment to be able to breathe. Except one scene†¦. In Act II, Scene 3, Macbeth’s porter appears in the play. There is absolutely no reason for the porter to be in the play. He has nothing to do with the written script what so ever. He is not related to anyone of any importance, or anyone at all. He has no great speeches with much meaning attached to it. He is just a perverted, gross talking, drunk. He goes against everything in their world that is moral and right. The porter defies it all and comes out of the play as a comedian. Why did William Shakespeare put the porter in his play, The Tragedy of Macbeth! A lot of people look on the porter as just an interruption of the play, and that he should not even be there. But I disagree; I wouldn’t call him an interruption. I’d call him an Intermission; he came in the play when needed most. The audience needed a break from the play. The entire thing was filled with hatred, betrayal, and blood. The porter is Shakespeare’s transition period. Every play needs some comedy, but no more than this play, The Tragedy. The porter wasn’t just there to make the audience laugh; he was there for a reason. Shakespeare always had a reason for everything, it would be uncharacteristic for him not to with the porter. The porter enters the story immediately after the murder of King Duncan, perhaps for some relief, and that relief being; drunken comedy. Is the porter just comical relief? I don’t believe so, he may have made some laughs, but he also creates more tension rather than relieving it. In Act II, Scene 2, Lady Macbeth comes back from the crime scene with blood all over her. The knocking she hears against the gate obviously frightens both her and Macbeth for they have just committed a horrendous crime. Macbeth is already paranoid for he is beginning to go crazy. Lady Macbeth is new to the whole killing crime thing, so to hear knocking on your front door after an event like that would freak anyone out.

Leonardo Da Vinca :: Essays Papers

Leonardo Da Vinca The illegitimate son of a 25-year-old notary, Ser Piero, and peasant girl, Caterina, Leonardo was born on April 15, 1452, in Vinci, Italy, just outside Florence. His father took custody of the little fellow shortly after his birth, while his mother married someone else and moved to a neighboring town. They kept on having kids, although not with each other, and they eventually supplied him with a total of 17 half sisters and brothers. Growing up in his father's Vinci home, Leonardo had access to scholarly texts owned by family and friends. He was also exposed to Vinci's longstanding painting tradition, and when he was about 15 his father apprenticed him to the renowned workshop of Andrea del Verrochio in Florence. Even as an apprentice, Leonardo demonstrated his colossal talent. Indeed, his genius seems to have seeped into a number of pieces produced by the Verrocchio's workshop from the period 1470 to 1475. Leonardo got his start as an artist around 1469. Verocchio's specialty was perspective, which artists had only recently begun to get the hang of, and Leonardo quickly mastered its challenges. In fact, Leonardo quickly surpassed Verocchio, and by the time he was in his early twenties he was downright famous. For example, one of Leonardo's first big breaks was to paint an angel in Verrochio's "Baptism of Christ," and Leonardo was so much better than his master's that Verrochio allegedly resolved never to paint a gain. Leonardo stayed in the Verrocchio workshop until 1477 when he set up a shingle for himself. In search of new challenges and the big bucks, he entered the service of the Duke of Milan in 1482, abandoning his first commission in Florence, "The Adoration of the Magi". He spent 17 years in Milan, leaving only after Duke Ludovico Sforza's fall from power in 1499. It was during these years that Leonardo hit his stride, reaching new heights of scientific and artistic achievement. One of his most popular early works, "The Adoration of the Magi," was painted in 1481 for the Monastery of San Donato a Scopeto as an altar piece. It was never finished due to his departure for Milan, where he offered his services to Duke Ludovico il Moro. He worked on the Duomo in Milan and the Duomo and Castle in pavia; and painted the Madonna of the Rocks and the Last Supper at this time. Leonardo Da Vinca :: Essays Papers Leonardo Da Vinca The illegitimate son of a 25-year-old notary, Ser Piero, and peasant girl, Caterina, Leonardo was born on April 15, 1452, in Vinci, Italy, just outside Florence. His father took custody of the little fellow shortly after his birth, while his mother married someone else and moved to a neighboring town. They kept on having kids, although not with each other, and they eventually supplied him with a total of 17 half sisters and brothers. Growing up in his father's Vinci home, Leonardo had access to scholarly texts owned by family and friends. He was also exposed to Vinci's longstanding painting tradition, and when he was about 15 his father apprenticed him to the renowned workshop of Andrea del Verrochio in Florence. Even as an apprentice, Leonardo demonstrated his colossal talent. Indeed, his genius seems to have seeped into a number of pieces produced by the Verrocchio's workshop from the period 1470 to 1475. Leonardo got his start as an artist around 1469. Verocchio's specialty was perspective, which artists had only recently begun to get the hang of, and Leonardo quickly mastered its challenges. In fact, Leonardo quickly surpassed Verocchio, and by the time he was in his early twenties he was downright famous. For example, one of Leonardo's first big breaks was to paint an angel in Verrochio's "Baptism of Christ," and Leonardo was so much better than his master's that Verrochio allegedly resolved never to paint a gain. Leonardo stayed in the Verrocchio workshop until 1477 when he set up a shingle for himself. In search of new challenges and the big bucks, he entered the service of the Duke of Milan in 1482, abandoning his first commission in Florence, "The Adoration of the Magi". He spent 17 years in Milan, leaving only after Duke Ludovico Sforza's fall from power in 1499. It was during these years that Leonardo hit his stride, reaching new heights of scientific and artistic achievement. One of his most popular early works, "The Adoration of the Magi," was painted in 1481 for the Monastery of San Donato a Scopeto as an altar piece. It was never finished due to his departure for Milan, where he offered his services to Duke Ludovico il Moro. He worked on the Duomo in Milan and the Duomo and Castle in pavia; and painted the Madonna of the Rocks and the Last Supper at this time.

Family and kinship terms Essay

Based on the interviews I performed for this exercise, I now have a broader view of the term family. For this exercise, I interviewed four individuals that were of Asian origin, specifically Filipino, or individuals originating from the Philippines. Based on my research and talk with my interviewed subjects, the Philippines is such a small country in the South East but these Filipinos can be found living all around the world. To an anthropologist, the term family simply pertains to the biological structure composed of two parents and at least one child. This structural unit is what has long been accepted in the Western world as the basic unit in society. However, there are quite a few modifications to Asians and more specifically, to individuals originating from the Philippines. In Philippine culture, the terms family and extended family can be used interchangeably, because their culture is often associated with a home that is inhabited by a married couple with children, as well as the grandparents and relatives-in-law. In the Western world, the extended family is seldom observed in one household and would only be necessary in special circumstances such is health conditions that affect the normal functioning of a family. In the Philippine tradition, the term family simply means the entire family as well as all the relatives that could possibly fit into the house and live for even an extended period of time. It has been explained to me that such close-knit family ties have been adapted by Filipinos from the Chinese travelers in the early centuries (Joaquin, 1988). Hence in the household, one bedroom can be inhabited by two girls that are not sisters but actually cousins. The term kinship, on the other hand, technically means the biological connection of an individual such as the kinship of the father or the kinship of the mother of a family. In the Asian point of view, kinship can mean any individual that is related to any member of the family. This not only includes those of with a biological connection, but also those individuals that have been related through marriage, or the in-laws. It is thus interesting to see how different cultures perceive the terms family and kinship. What amazes me is that the Filipinos that I interviewed have such a great attachment to the idea of family, that they call other elder non-related Filipino friends â€Å"Uncle† or â€Å"Aunt†. It has been explained to me that such adaptation of these greetings are a form of respect to these elder individuals, even if they are not really biologically related. It can thus look like one Filipino can have a thousand uncles and another thousand aunts because all of them are addressed with the same term that is used to address their biological aunt or uncle. Another interesting observation that I collected from my interview is that Filipinos tend to consider a non-biologically related individual as family if they have been in touch or in communication with that person for at least a couple of years and that they would even attempt to help these individuals out to the best of their abilities, even offering the last of their food to such friend. These individuals have big hearts and are more than willing to help out any individual who needs support. When I asked how they would consider a group of unrelated individuals that have lived together in a particular place, they responded that they consider this group as a family, too, and not a residence group. The members of this residence group are thus considered as brothers and sisters, depending simply on the age of each member of the group, or if one individual is elderly, then that individual will be called and considered as the group’s father or mother and that the youngest member of the group will be considered and called the group’s baby. Reference Joaquin, N. 1988. Culture and history: Occasional notes on the process of Philippine becoming. Solar Publishing, Metro Manila.

A report to the Board of Directors at Ennismore Capital Regarding the Expansion Idea at Hoxton Hotel

Abstract The hotel industry has gained more popularity over the recent decades in most parts across the globe. London, like other cities has manifested stiff competition among different hotels in offering high quality services, including meals and accommodation to both local and international customers.Hoxton has been a top ranking hotel in London, with some of the surveys ranking it the best for three consecutive years. The hotel is under the management of enthusiastic and goal-oriented team (Ennismore Capital), characterised by the constant ambition to grow into a larger hotel industry. Having proposed the expansion idea to the Hoxton Manager, there is need to conduct a critical review of the idea and render the most informed recommendation to warrant the implementation of the expansion idea. This paper therefore outlines a report to the Board of Directors at Ennismore Capital regarding the expansion idea at Hoxton Hotel, in which the strategic analysis of the hotel, internal analysis throu gh a resource audit and core competency analysis, and the application of Ansoff’s matrix are covered. The report gives concludes by proposing a local expansion of the hotel in the UK, and summarises the recommendations to the board. Introduction The Hoxton Hotel is owned and managed by the Ennismore Capital. From recent surveys conducted in the United Kingdom, The Hoxton Hotel has been ranked as one of the leading hotels in London (Agencies, 2013). For example, one of the surveys and ranking by the Guardian Newspaper had ranked Hoxton Hotel as the best in the UK for three consecutive years. The ranking by the Guardian Newspaper focused on the professionals from the creative industries such as Design, Computing, as well as Fashion. The constant growth and development of the hotel, which has since its foundation, led to its modern top ranking can be attributed to the enthusiastic, goal oriented and successful management body. For instance, the Ennismore Capital have a current plan of expansion, in which they aim at either local expansion within the UK, or internationally in the same hotel business, or through further diversification into related sectors. In order to facilitate proper decision making regarding the multi-million pound expansion idea by the Ennismore Capital, there is need for a strategic analysis of Hoxton Hotel, together with an examination and evaluation of the strategic choices that are open to it. This report details the required strategic analysis of the hotel, which constitutes the current strategic position of The Hoxton Hotel in terms of the external environment it faces. This is achieved through a PESTEL analysis, business trends and level of overall competitive rivalry in the hotel industry. It covers the internal analysis through a resource audit and core competency analysis for The Hoxton Hotel. The report advices the Board of Directors on the expansion idea through the application of Ansoff’s matrix, and proposes the organic method of growth. Current Strategic Position of the Hoxton Hotel Strategic business position refers to the process in which a business distinguishes its products and services from those of its competitors, and as such, identifies which market niche to occupy. Strategic positioning is one of the most vital benefits associated with proper business planning. The importance of proper business planning in developing an advantageous strategic position is vital, especially in the face advancing technology (Field, 2013). The Hoxton Hotel has overrecent years, acquired a leading position among the hotels found in the United Kingdom. The study by the Guardian newspaper relied on the nature of the products and services offered by the hotel, with major back-ups from the customer testimonials. The customer testimonials, among other sources of information contributed to the hotel’s leading rank ion offering meals and accommodation services. The strategic position of a business becomes contingent when it manifests its uniqueness in products and services offered, as well as its verifiable value (Vignali, 2014). In order to determine critical analysis of the current strategic position of The Hoxton Hotel in terms of the external environment, it is necessary to conduct a PESTEL analysis, and the current industry trends, in tandem with the overall competitive rivalry.The PESTEL AnalysisThe PESTEL analysis is a common framework in the United Kingdom, used to evaluate the external environment of different business. The framework consists of different factors affecting businesses, ranging from Political, Environmental, Social, Technological, Economic as well as the Legal aspects (Glykas, 2013). For instance, the political factors involve factors that determine the level of involvement by the UK government. The government may influence the operations of the business through an introduction of new tax policies. The business, upon compliance, experiences a new era in its revenue, which affects its competitive advantage. The governmentâ€℠¢s stability, press freedom policies, trade union regulations, consumer protection policies, as well as the level of corruption also defines a business’ external environment (Glykas, 2013). In addition to the political factors, economic factors also determine the overall performance of a nation’s economy, which bears a direct impact on the profitability of any business. For instance, inflation trends in the economy determine the pricing policy of hotel prices for their meals and accommodation services. Moreover, there are socio-economic factors, which involve the prevailing cultural and demographic trends on marketing. The technological aspect of the framework consider the level of innovations and their application in sales, marketing as well as delivery of goods and services within the business industry (Glykas, 2013). Similarly, the legal aspect of the PESTEL framework affects both the internal and external business environment, owing to the hotel’s effort to comply with the legal policies enacted in the UK. The legal factors work in tandem with environmental aspect of the PESTEL framework, since there are various environmental policies enacted and enforced through legal terms. The hotel has an obligation to conduct its business in such a way that it complies with environmental sustainability policies enacted in the UK. The table below outlines each of the factors in the PESTEL framework, and the effects of each factor on the current strategic position of the Hoxton Hotel. Factor Impact on Hoxton Hotel PoliticalThe UK government is currently getting involved in the hotel industry owing to the need to control security. The UK government is also making further restrictions into the issuance of licences for hotel operations. The Hoxton Hotel has a good business relationship with the UK government in tax payments, and through their ability to attract international markets EconomicThe hotel accommodates international guests and hosts international conferences, which are dependent on the individual economies of foreign countries. In some cases, the local markets do not supply adequate food, and the Hoxton Hotel imports beef and potatoes from other countries to meet the demands (Yang, Flynn & Anderson, 2014). Socio-culturalThe Hoxton Hotel enjoys a larger section of the UK population being of higher social class, who can afford the high prices offered for the meal and accommodation services provided. The Hotel also offers the modern amenities and innovative technologies such as the wireless network, which is a hot cake for the up-coming generation. It therefore means that the younger generation form a promising class of customers for the hotel (Lazzeroni et.al, 2013). TechnologicalTechnology has played a pivotal role in ensuring the competitive advantage for the Hoxton Hotel. This is because the hotel offers a wireless network in the rooms, which has acted an attractive feature for many customers (Yang, Flynn & Anderson, 2014). EnvironmentalThe hotel has a public responsibility to ensure a sustainable use of the environment. There are policies which have a legal binding for the hotel, especially regarding waste disposal and management (Brigade, 2014). LegalThe Hoxton Hotel complies with all the labour policies in the UK, as well as international standards by scheduling manageable workloads for its staff (Hoque, 2013. Key Industry Trends and Level of Overall Competitive Rivalry Having emerged as a leading hotel in the United Kingdom for three consecutive years implies major achievements for the Hoxton Hotel. There are many factors which contributed to the hotel’s competitive advantage (Hulbert, Gilmore & Carson, 2013). For instance, surveys have indicated that Hoxton Hotel is one of the most popular with relatively lower rates. Compared to other major hotels in the UK, Hoxton offers lower prices for high quality services for not only delicious meals, but also the comfortable accommodation rooms. The lowly charged rooms include some of the publicity-garnering ?1 per night, among other facilities that remain affordable to the customers. In the hotel industry, the location of the business forms a critical aspect of its usefulness to the intended clients. This is because the accessibility depends on how far or close the facility is located from other public utilities, such as roads, hospitals, as well as other sources of entertainment, including natural features (Porter & Shaw, 2013). Considering the location of Hoxton Hotel in the United Kingdom, the hotel remains highly competitive for its Shoreditch location. The presence of the Shoreditch around the hotel acts as a point of attraction to many clients, who according to surveys, have affirmed that they experience a double benefit when they visit the hotel. Their double reward is owing to the fact that their stay in the Hoxton Hotel gives them an opportunity to enjoy the beautiful scenery at the hip Shoreditch. The room design is also another significant factor that is responsible for the high competitive advantage. According to the reviews done by most customers in Hoxton and other hotels, the room design is a central factor, which determines the customers’ choice to stay in a hotel. Based on this knowledge, Hoxton Hotel has properly designed, physically attractive and more appealing to most customers’ accommodation demands. Their appealing nature is associated with the fact they have relatively more luxury, than what most customers’ often expect. For instance, customers have free access to milk in the fridges, various options for a cold snack, and well balanced diet during breakfast. The rooms are supplied with a system of free wireless internet service. The customers who have laptops and other internet enabled devices have free access to the internet at an unlimited rate, for as long as they stay in Hoxton Hotel. Moreover, the hotel rooms have some of the most comfortable beds, with the bedding materials displaying high standards of hygiene. Customer reviews conclude that according to their assessment, they found no source of discomfort during their stay at the 4-star Hoxton (Ryan, 2013). These reviews from customers also recognise the high aesthetic value of the hotel environment, noting the 2VVV Golfs forming a snug at the Hoxton’s entrance. Despite the strong competitive rivalry from the other hotels in the UK, Hoxton banks on its less costly products and services, the beautiful scenery located around the hotel, among other luxurious services including the free wireless internet offered in the rooms to maintain itself at the top of competition (Ryan, 2 013). Internal Analysis through a Resource Audit and Core Competency Analysis In order to establish whether a business is strategically positioned to meet its objectives, it is a business requirement to conduct Internal Resource Audit (IRA), in which the management determines the available resources and how they can contribute to the achievement of the set goals of and objectives.Clean External and Internal EnvironmentsSince its foundation, the Hoxton Hotel has thrived on a good reputation for its cleanliness, both in the internal and the external environments. The high standards of hygiene that have formed the brand’s reputation have resulted into improved confidence among customers, who trust the safety of their meals as well. It is a common belief that clean environments have safe products for human consumption (Smith, 2013). This belief has been a primary motivating factor for even parents with younger children to use the facility for the available child friendly meal toys. Consequently, there has been a trend of increasing number of customers over the past years, which have led to an increase in revenue generation for the hotel.Safe FoodsHoxton Hotel has shown historical commitment to ensure that they serve safe meals and beverages to their customers (Smith, 2013). The process of ensuring safe foods and beverages at the hotel is a collaborative work between Hoxton and its suppliers, who take an active role in monitoring, tracking and testing different ingredients used in the production and processing of such food items (Smith, 2013). The food and beverage safety is a comprehensive process program in the hotel operations, that not only ensures food and beverage safety, but also all other promotional items. Based on critical analysis of the hotel’s safety standards, it is evident that Hoxton Hotel is in compliance with the government’s standards, and in some cases above them. The extra effort invested to ensure additional food safety is aimed at maximum consumer protection, as a core obligation of the business to the customers. Similarly, it is the responsibility of all the staff members to notify the relevant authorities in case of any safety issue, so as to maintain safe food as a resource (Smith, 2013). The rooms at the Hoxton Hotel are comparable to the mothership at the Shoreditch. The rooms designed to prioritise the customer’s comfort through adequate space. Just like stated in the above discussion, the rooms are among the most captivating facilities at Hoxton Hotel. With special designs to ensure customers’ comfort, they are spacious to permit free movement as necessary. In addition to the adequate space available, the rooms provide a refrigeration facility, which creates for storage of basic beverages and snacks (Smith, 2013). For instance, customers can always access the free milk provided in the fridge, other cold snacks as well as a variety of breakfast meals. Moreover, the rooms also incorporate an aspect of the modern technology, in which the management supply free internet connection to the customers through a wireless platform. Application of the Ansoff’s Matrix Based on their financial ability, the Ennismore Capital has ?100 million for the expansion idea. Considering the level of risk, it is important to acquire a deeper comprehension of the existing markets and the new markets, as well as the new products and new ones. In the UK for example, there are many expansion ideas, each with a varying level of risk, depending on whether the idea involves the introduction of new products or use the existing ones. Similarly, the levels of risk also depend on whether the expansion involves operations with the current market, or entry into a new market (Gianos, 2013). Hoxton Hotel has maintained a leading role in offering meals and accommodation services in the UK, and can boast of adequate knowledge in the sector. Furthermore, the business has involved the provision of one particular goods and services, during which the management has acquired all the basic and technical information required to run a successful business in the hotel industry. Having been located in the UK, the hotel also has a better understanding of the market structure and operations dynamics, including the requisite competitive advantage over their rival hotels within the region. Conclusion Based on the findings, it is evident that there is lower level of risk involved in an expansion idea, which involves opening new branches of the hotel, offering similar services in different parts of the country. On the other hand, there is higher level of risk involved in an expansion idea, in which the hotel has to penetrate new international markets, offering similar services, or introducing new products. Considering the Ennismore Capital’s concerns over the level of risks involved, it would be most appropriate for Hoxton Hotel to consider adopting a local expansion of the hotel offering similar services within the UK. While expanding the business within the UK, organic method of business growth would be the most appropriate. This is because the method involves minimum investment of external capital, since it relies on the existing business capital. Organic growth originates from the existing business, and has a higher chances of fast growth due to the fact Hoxton Hotel has ready market information and investment strategies. Summary of Recommendations The Hoxton Hotel has earned its place in the top ranking of hotels for offering satisfactory services to its clients during the course of the recent past. Plans of expansion by the management can be a source of its further advancement, or can lead to its decline in the hotel industry. In order to keep the business at a higher niche, it is important that the management consider a local expansion within the UK, by dealing in the same meals and accommodation services. This shall help in acquiring further stability and popularity in the native country, before further penetration into new markets across the borders. The Ennismore Capital should aim at minimum cost of the expansion, as a base of gaining a stronger investment base for a more advanced expansion in the future. This can be achieved through adoption of organic growth, which shall utilise the existing business resources such as ideas, market information and capital. References Agencies, I. H. S. (2013). Let’s Go London, Oxford, Cambridge & Edinburgh: The StudentTravel Guide. Avalon Travel. Brigade, L. F. (2014). London Fire Brigade-Incident Archive 12085. people. Field, C. D. (2013). The Allan Library: A Victorian Methodist Odyssey. Bulletin of the JohnRylands Library, 89(2), 69-105. Gianos, J. F. (2013). A Brief Introduction to Ansoffian Theory and the Optimal Strategic Performance-positioning Matrix on Small Business (OSPP). Journal of Management Research, 5(2), 107-118. Glykas, M. (2013). Fuzzy cognitive strategic maps in business process performance measurement. Expert Systems with Applications, 40(1), 1-14. Hoque, K. (2013). Human resource management in the hotel industry: Strategy, innovation and performance. London: Routledge. Hulbert, B., Gilmore, A., & Carson, D. (2013). Sources of opportunities used by growth mindedowner managers of small and medium sized enterprises. International Business Review,22(1), 293-303. . Lazzeroni, M., Bellini, N., Cortesi, G., & Loffredo, A. (2013). The territorial approach to culturaleconomy: New opportunities for the development of small towns. European PlanningStudies, 21(4), 452-472. Porter, L., & Shaw, K. (Eds.). (2013). Whose Urban Renaissance?: An international comparisonof urban regeneration strategies. London: Routledge. Ryan, N. (2013). Art and urban renewal: Public and private developments in Las Vegas. The Marketing Review, 13(3), 283-295. Smith, T. (2013). Hotel values in London 2012 and beyond. Journal of Building Survey,Appraisal & Valuation, 2(1), 44-49. Vignali, G. (2014). The mix map modelling approach: research application-a thought for the service industry. International Journal of Business and Globalisation, 12(1), 75-81. Yang, J., Flynn, J., & Anderson, K. (2014). E-business application in the hospitality industry: A case study. Communications of the IIMA, 3(1), 1.

Magnificence. The story about Vicente Essay

The story was all about Vicente, the bus conductor and the tutor of the two children in a village. (paragraph 2) says, The girl at the age of seven and the boy at the age of eight ,simply tells us that there was a seven and eight year old child in the story. At the start of the story we could clearly see how the family and the mother (who is the president of their own village) trusted the conductor that’s why in the first paragraph of the story, it says, â€Å"there was nothing to fear.† Victor was characterized as a gentle and kind. He was a dark little man whose voice is soft and calm in manners. This is the contrast to the characterization of the mother because she is tall and she spoke in a voice of very low, and very heavy. This emphasizes the darkness of Victor and the magnificence of the mother. While I was reading the story I saw the paragraph 6-8 and we can clearly see in this paragraph (that there was something strange or wrong in the motive of Victor for the little girl because he slapped the boy and started to say â€Å"boys don’t kiss boys†.the idea that Victor gives so much favour to the girl by giving her 3 pencils and by doting on her (paragraph 12) got my attention. While (paragraph 18) gives me an instinct to create personal judgment that Victor abuses the childhood of the little girl. The paragraph 23 says, â€Å" his face was all in sweat, and his eyes looked very strange, and he indicated to her that she must not turn around, attend to the homework she was writing.† this paragraph gives me a final conclusion of the whole story that Victor really likes the little girl. At the end of the story in (paragraph 36) the story tells us how the mothers raise their hands against the abuse of males. It implies that a women or a lady ought to be respected even if they are still young at age that’s why in (paragraph 40) the mother says, â€Å"take a bath quickly†. That means to say, to cleanse from all filthiness and stain that she received from Victor, the conductor. In (paragraph 41) the mother soaped her and wiped her gently all over because the story wants to teach us a lesson. That being a woman or as a lady we must preserve our purity and that we must be against from the abuse of males. There are times that we feel that the person is trustworthy but sadly they were not. Trust is gained. While reading the story only three subject  matters revolved in my mind. The trust that we must gain, the dignity/respect that a lady must have and the heroic act or magnificent role of the mother in raising their kids these are the important lesson that we must get from the story. Trust can only be gain by the people who really deserve of it. We may deceive or act like somebody that was not the real of us but once the given trust fall apart it will be very hard to put the trust into its whole. It is an honour for us and a great morality if we act right for through our actions we get also the respect of people. Our purity tells the people that they should respect us. I think the story itself unveils us the importance of having respect/dignity in oneself, and importance of being a mother. One quotations said, â€Å"I love being a mother, I am more aware. I feel things on a deeper l evel. I have a kind of understanding about my body, about being a woman.† –unknown. Mothers protects their child from all abuses that man can give to their child. Wordcount:651

Irony in Ozymandias Essay

Shelly produces a wonderful piece of irony in Ozymandias. When looking at Ozymandias we should look at the Greek breakdown of the name. â€Å"Ozy comes from the Greek ‘ozium,’ which means to breath, or air. Mandias comes from the Greek ‘mandate,’ which means to rule,† notes Biterman in his analysis of the poem. The fact that the derivative of the great Ozymandias’s name is Ruler of Air is where the irony begins. When one looks upon what was written on the base of the statue and then to what has become of that statue and all that surrounds it one sees how ironic that name really is. It is easiest to begin from the inscription on the base of the statue as it gives us the best insight into the man it represents. ‘My name is Ozymandias, king of kings: Look on my works, ye Mighty, and despair!(lines 10-11)’ This quote infers his belief that no one will ever surpass his works. One might even conclude from this that he would even challenge God himself. We then can go back and look at how Shelley described the statue. His description tells us what condition God leaves the model of this mocking fool: â€Å"Two vast and trunkless legs of stone Stand in the desert. Near them, on the sand, Half sunk, a shattered visage lies, whose frown, And wrinkled lip, and sneer of cold command.(lines 2-5)† The condition of the statue in itself shows that Ozymandias was not the greatest ruler there ever was. In looking at the condition of the statue and his words after you really do see the irony of the situation. All which this great king accomplished and what he once was has eroded into the sand leaving nothing but â€Å"two vast and trunkless legs of stone.† God allows only the legs and words to stand so that he might prove a point. The point Shelly tried to raise in the poem was that God will outlast all those who attempt to make a mockery of him. Shelly writes, â€Å"Tell that its sculptor well those passions read Which yet survive, stamped on these lifeless things, The hand that mocked them, and the heart that fed.(lines 6-8)† On this point I would have to agree with Joe Kelly in his belief that Ozymandias’s heart fed on the passions of his people. If he had nurtured his people instead of oppressing them their  passion would have been with maintaining his memory, instead of destroying it. There is a great deal of irony in Ozymandias’ shattered visage on the sand. The king who so terrified those he commanded for so long no longer has any power, yet, his face still tries to dominate all he sees. The very actions that brought to him a period of glory also brought the destruction of what he worked so vigilantly on. Once finished the reader can look back and realize how ironic the entire situation is; at one point this ruler was (or believed himself to be) the most powerful man to have ever lived, and now people look at his lifeless shrine and realize the truth. As long as this poem goes on being read Ozymandias will live on. Works Cited Biterman, Aaron J. † Analysis of Ozymandias.† Dec. 2000. 23 Mar. 2003 . Kelly, Joe. † Mighty Works in Shelley’s â€Å"Ozymandias†.† 23 Mar. 2003 < http://www.cofc.edu/~kellyj/explication.html>.

In what ways do fictional representations of British travellers abroad Essay

In what ways do fictional representations of British travellers abroad serve to challenge fixed notions of British national identity - Essay Example As such, they are intended to bring about a specific change or reform in addition to relating an enjoyable tale. A brief understanding of the journeys of Gulliver and Crusoe respectively illustrates the changes these characters undergo throughout the course of their stories, exposing the intended satire intertwined within the work and illuminating some of our fixed notions regarding British national identity. In each story, the travels undertaken by the main character have a great deal to do with the type of growth they experience. Gulliver, for example, makes four separate voyages, each time meeting a different kind of people. His first encounter is with the Lilliputians who, although they are very tiny compared to himself, nevertheless impress him with their technological achievements. Despite this, he soon realizes that outward appearances are not necessarily reflected on the inside as the Lilliputians squabble over such small matters as which side of an egg should be cracked or how high a heel should be worn. His second voyage takes him to the land of the Brobdingnag, who are giants compared to Gulliver. They treat him as a beast or, at best, a unique pet and, despite their size, Gulliver learns that bigger doesn’t always mean better, smarter or wiser when he gains the opportunities to see them at court and realizes not even the king has an understanding of politics. His third voyage takes him to Laputa. On this trip, he learns that highly educated doesn’t necessarily equate with sensible, historical figures were not always heroic and age does not always bring wisdom. Finally, on his fourth voyage, Gulliver loses the last of his innocent assumptions when he finds that men are the most base creatures of the land of the Houyhnhnms. Robinson Crusoe also goes through a series of events in which he is forced to learn more about himself and illuminates the British identity. The book begins with a quick summary

The Tacoma Narrows Suspension Bridge Case Study

The Tacoma Narrows Suspension Bridge - Case Study Example The design also integrated piers along the bridge’s span for support. Additionally, incorporated in the design were several checking cables, as well as, devices proposed to be installed along the bridge’s spans to hold the deck down, preventing it from turning in the wind. Evident from the planning phase, the Authority and suspension bridge specialist, Moisseiff had the sole intention of constructing an affordable and safe bridge to benefit residents of Kitsap and Tacoma. However, the phase was not without flaws and ethical missteps. First, the authority turned down a bridge design previously proven safe, for a narrow suspension bridge design, never constructed before just because it was cheaper. The other design flaw was failure to take into account the actual wind force to which the bridge would be exposed. Additionally, during the planning phase, emphasis was placed on the structural components of the bridge. Of particular interest were the recommended open girders, which were later replaced with solid ones by the local building engineer during design execution. The plan was also flawed in regard to location selection for the bridge construction. The Tacoma Narrows; topography is highly susceptible to winds of high intensity, making it an unsuitable location to put up a suspension bridge (Pinto 221). Question #2 Qualitative risk matrix Likelihood Insignificant 1 Minor 2 Moderate 3 Major 4 Catastrophic 5 A(Almost Certain) M H H E E B(Likely) M M H H E C(Possible) L M M H E D(Unlikely) L M M M H E(Rare) L L M M M Level of Risk: (E)-Extreme Risk (H)-High Risk (m)-Moderate Risk (L)-Low Risk According to the chart above, the level of risk, rather obvious for the Tacoma Narrows Bridge, was high. This is because, the level of risk posed by the bridge necessitated formulation of a detailed action of plan on the way forward, in dealing with the issues arising when the bridge was still under construction. For instance, during construction the attaching t ie-down cables snapped and proved to be ineffective. The bridge was also swayed by the wind presenting critical danger, an aspect attributable to its light weight and its narrow nature. Therefore, the level of risk was undoubtedly high, even though it could not be termed as catastrophic at this early stage. However as time progressed there were indications that the bridge would collapse. This notion rose from the increased number of risk factors that were identifiable on the bridge. For instance, slight winds would make the bridge sway to great levels and even cause wave like oscillations, posing great danger to motorists. This was because; instead of the bridge allowing wind to pass, it was acting like a kite, trapping moving air with its flat sides. Another risk factor warranting the classification of TNB as a high risk structure was, the topography of the Tacoma Narrows which made the bridge weaker, since it lay directly across the path of the wind, thus exposing it to maximum im pact. The engineers also changed some of the recommended design elements thus increasing the structure’s probability of collapsing. All these were major factors that heightened the TNB’s risk level. Even though it was hard for individuals to notice all the risk aspects when the bridge was being built, the engineers should have identified the risk in the design, sighting of the bridge or

Analytical Chem Lab Report Example | Topics and Well Written Essays - 1250 words

Analytical Chem - Lab Report Example titrant volume. From the volume of titrant at the equivalence point weight of KI and KCl in the unknown solution was determined. Potentiometric titration is based on change in electrode potential with change in the ionic concentration during titration reaction. During titration reaction, there is decrease in the ionic concentration in a solution and this leads to decrease in electrode potential in accordance with Nernst Equation, which relates electrode potential with concentration of the ion in equilibrium with the electrode. 2. A silver nitrate solution containing 0.9922 grams of AgNO3 in 100 mL of solution was used as the titrant. The titrant was handled carefully so as to protect the skin from it. Safety ware and hand gloves were used. 3. The 200ï  ­L automatic pipette was calibrated for a 100ï  ­L delivery with the analytical balance. This was done by recording the mass of 20 aliquots using analytical balance and then calculating the average mass and the standard deviation. This process was repeated until the relative standard deviation was brought down to less than 1%. 4. A set of 5 agar salt bridges containing 3% agar and 1% KNO3 in nanopure water were made. The agar/salt/water mixture was heated in a microwave until the agar dissolved and the warm solution was injected into 10 cm lengths of plastic tubing. 5. An electrochemical cell was set up with a 24 well microplate. In one well 0.10 M solution of Cu(NO3)2 and a copper electrode was placed. In an adjacent well 1 mL of the titrant and a silver wire electrode was placed. The two wells were connected with a KNO3 salt bridge and the two electrodes were connected to the leads of the pH meter. The potential of the cell was measured. 6. The electrodes were disconnected and cleaned. The 24 well plate on the balance was weighed on the balance. 1.00 mL of the unknown solution was added with the 1000ï  ­L pipette to a well adjacent to the copper well, and

The Benefits of Having a Good Boss Essay Example | Topics and Well Written Essays - 1250 words

The Benefits of Having a Good Boss - Essay Example A good boss increases productivity and promotes healthy working relationship while a bad boss hampers the growth of a company. The two kinds of boss are similar in terms of their professional roles in an organization. Both have people working under them, possess power over others, work towards the success of the company, and implement rules of the company. In an organization, employees look up to their bosses and make them the role model. Serving as role models, bosses should possess admirable qualities that others may imitate. In particular, the boss should behave according to the mission and goals of the company. He should have ideal professional qualities and imbibe the principles of goodwill, justice, and honesty in his profession. However, personal qualities are as important as professional ones to promote good-working relationship with employees. According to Brusman (2), the way a boss treats people is what differentiates him from others. It is the aspect in which many bosses commit mistakes, thus it is one aspect that easily distinguishes a good boss from a bad one. Another aspect is decision-making strategy. As the superior, a boss holds the highest power in an organization but such power may be equally divided among employees if a boss wishes to. Furthermore, the life goals of a boss differentiate a good one from a bad one. Life goals include those accomplishments that a boss wants to attain for himself, his employees, and organization. Treating employees positively is one of the characteristics of a good boss. Positive treatment of employees may be challenging especially with the presence of tension and pressure from work. Deadlines, work quality, and other factors may affect the way a boss deals and treats his employees, thus they can serve as the real margin to distinguish a good boss from a bad one. Despite pressure, a good boss shows good examples that others imitate while a bad one acts in the dismay of his subordinates. A good boss is friendly and deals nicely with others. He is neither feared nor avoided. Rather, subordinates work freely in his presence. In the morning, employees wait for him to arrive and wish to see him in the meeting to discuss issues that need to be resolved. In contrast, a bad boss terrorizes his employees with his presence alone. Subordinates do not feel comfortable when he is around. They are alarmed by his presence, and sometimes pretend to be busy when the boss is around. Likewise, in a meeting, employees do not wish to see the boss, but they still attend because they are afraid of being scolded at. Moreover, employees talk behind the back of a bad boss. They make fun of him and draw funny caricatures, and laugh at his mistakes. In sum, the friendly boss causes a positive atmosphere in the office while the terror boss brings about a negative climate. Athough the bad boss may decrease cases of absenteeism due to the fear of employees to be reprimanded, he may in turn increase employee turnover be cause subordinates could have a hard time dealing with him. A good boss knows how to sympathize with others while a bad one does not care about others’ feelings. As a leader, a boss acts as the parent of the organization. Therefore, he should be concerned of all employees, eventhough they are not directly under them. As such, he should know show sympathy when they need it. Showing sympathy to others could be as simple as giving condolences to bereaved employees, sending get-well-soon cards, calling up employees to check why they are absent, and so on. Likewise, a good boss knows how to appreciate the efforts of his people. He says â€Å"thank you† for favors done for him, greets people on their birthdays, and celebrates birthdays with them. However, a bad boss lacks all the

Film Analysis Essay Example | Topics and Well Written Essays - 750 words - 6

Film Analysis - Essay Example aging a Living†, especially in its story about Barbara Brooks who is a 36 year-old single, black mother living in Freeport, New York, reflects the matrix of domination in relation to how Barbara experiences herself in relation to social class, race, and gender, as well as how these intersect to form a boundary between subordination and privilege. In short, Barbara’s story in â€Å"Waging a Living† seen from the matrix of domination perspective, represents the fact that understanding oppression requires initial understanding of privilege as a counter position. Society typically uses descriptive dichotomies like white/black or female/male, which are in direct opposition to one another and are rarely representative of equal relationships (Zinn & Dill, 1996). This phenomenon can be used to describe the reason why Barbara Brooks finds herself in her position of domination. In this case, she falls into two halves that society considers inferior, which are being black and being female. This intersection of gender and race has been identified as having a significant influence over the labor market. For instance, despite Barbara having the requisite skill, experience, and education to succeed, these factors are not enough to make a difference in the outcome of the labor market. She still has to balance her responsibilities as a full time worker and a single mother, of which the latter is a consequence of her gender. The intersection of gender and race also has a significant impact on wages, especially since she is forced to return to her school a nd work schedule as she is unable to support her family. By understanding intersectionality and the labor market, it is further easier to see how the intersection of gender and race, as well as economic inequalities, impact on social status and class (Zinn & Dill, 1996). In Barbara’s case, her gender and race also intersect with her social status to make her even more dominated. Barbara lives in Freeport, New York where the

International Expansion Opportunities of importing an energy drink Essay

International Expansion Opportunities of importing an energy drink product from Brazil to Germany called Guarana Antarctica - Essay Example In addition, the firm’s business strategic plan requires drafting, formulation, and implementation in line with venturing business operations in new countries. A strategic management plan is an overview of different forms of activities that a firm is likely to be engaged in with an aim of competing effectively and efficient with local firms while venturing in new countries. Moreover, there is need to evaluate business opportunities for the company in question so as to be sure that once established within the new country, expanded business will still make profits. Giving the firm a name of Guantarctic Ltd Company, the following is a description of various strategies that it will employ in order to venture in the new market, Germany. This strategic planning includes amongst other things company profile, country evaluation, useful and long lasting strategies, as well as the implementation process. Company profile includes both internal and external strengths, competitors, and the industry analysis. Competitor analysis in this paper is portrayed through SWOT analysis and PESTLE whilst the industry analysis is through Porter’s five forces of management. Within the country evaluation, a profile of Germany with respect to the product to be introduced by Guantarctic Ltd Company forms part of the strategic plan. Country evaluation is also done using the PESTLE analysis. The background information gives company profile and strengths to penetrate into Germany’s food and beverage market coupled with necessary strategies and their implementation. Section 1: Background Company profile Guantarctic Ltd Company is a Brazil-based company that produces, markets, and distributes beverages especially energy and soft drinks within Brazil and the whole of South America. Since its inception in 1927, Guantarctic Ltd Company has been the main fore runner within South America’s energy market. Consequently, this has helped in expansion and growth in North Ameri ca about 20 years ago. Guantarctic Ltd Company’s entrance into North America resulted into additional markets hence costs and profitability. Nonetheless, its focused human resource worked tirelessly to ensure fulfilling the increased demand resulting from expansion into South America through production of higher capacities of energy drinks compared to earlier on before expansion. Guantarctic Ltd Company has a total of approximately Internal Strengths Guantarctic Ltd Company boosts of various internal strengths that includes the following: Mission Statement: Guantarctic Ltd Company has a strong mission statement that has given direction in performing the business. The firm’s mission statement states, â€Å"From our understanding of vital role of selling quality beverage products, Guantarctic Ltd Company is a community that focuses on building customers’ needs, employees’ future, and shareholders’ wealth†. This mission statement ensures that G uantarctic Ltd Company becomes an all-round firm meeting the needs of three main stakeholders; customers, employees, and shareholders. Vision Statement: Other than mission statement steering Guantarctic Ltd Company to higher heights, the company has also relied so much on its vision as a strategic tool to meeting objectives and goals. The vision of Guantarctic Ltd Company states that: â€Å"To achieve sustainable expansion and growth, we as a family has a vision with clear goals that include the 5Ps; Profit: While minimizing costs, Guantarctic Lt

Entrepreneurial Marketing Business Plan Essay Example | Topics and Well Written Essays - 1000 words

Entrepreneurial Marketing Business Plan - Essay Example OZ Tube operates exclusively in the south-east Queensland and Brisbane. In this regard, most of the contents are meant for the local population. OZ Tube directs all its hospitality content to the youth population in these two areas. OZ Tube productions works articulately with hospitality premises and other recreational destinations in producing tailor-made video content that responds to the preferences held by the youth (Tunji, 2011). In addition, OZ Tube website provides updates on a 24/7 basis on what is happening within the local hospitality venues and any other related recreational event. All the promotional programs and videos produced by this company changes swiftly with times due to changes in the required content of the advertisement episodes in videos and in the internet. At this juncture, we can appraise the context of a dynamic process whereby OZ Tube is planning to create a new TV program named The Pulse (Tunji, 2011). Just like any other video programs hosted by OZ Tube, The Pulse carries the contents of hospitality and tourism events and venues. This is one of the contemporary TV programs aimed at facilitating delivery of promotional contents to the target generation. The Pulse will revolve around the aspect of entertainment, travel ways and recreational places. Video contents covered in the episodes aims at highlighting the main messages regarding these places at any given time. This TV program still targets the youth population of Brisbane and south-east Queensland. In this regard, the program communicates the major events happening in entertainment places and recreational facilities to the local population and in a timely manner (Frederick, 2009). In the context of entertainment, this TV program covers contents relating to any local entertainment events happening within a certain timeframe or even which theatres show whichever blockbuster movie in the market at that time. In this regard, the company’s management behind the creation and i mplementation of The Pulse requires a business plan. This business plan will serve as an indicator of the present and future state of affairs with respect to the company’s business expectations on the plan. The plan also serves to indicate fundamental aspects like financial forecasts and risks involved in the process (Frederick, 2009). Just like any other business activity, The Pulse will undergo a financial evaluation meant to test the project’s feasibility. A project is feasible if the expected results conform to the subject company’s objectives. In order to ascertain the feasibility of the project with respect to financial terms, it is necessary to carry out a comprehensive financial analysis. In addition, the feasibility decision will be backed up by information concerning risk evaluation of the underlying project. One of the financial statement the will serve as a appropriate tool in the project’s financial analysis is the balance sheet. The companyà ¢â‚¬â„¢s balance sheet reflects the current assets and liabilities that pertains the business and financial statements of the underlying project. This balance sheet guides the interested stakeholders, especially external financers like the sponsors in availing funds to the Pulse. The pulse aims at producing 13 weekly episodes. Therefore, successful production of these episodes need substantial amount of finances. Financial ratios