Entrepreneurial Marketing Business Plan Essay Example | Topics and Well Written Essays - 1000 words

Entrepreneurial Marketing Business Plan - Essay Example OZ Tube operates exclusively in the south-east Queensland and Brisbane. In this regard, most of the contents are meant for the local population. OZ Tube directs all its hospitality content to the youth population in these two areas. OZ Tube productions works articulately with hospitality premises and other recreational destinations in producing tailor-made video content that responds to the preferences held by the youth (Tunji, 2011). In addition, OZ Tube website provides updates on a 24/7 basis on what is happening within the local hospitality venues and any other related recreational event. All the promotional programs and videos produced by this company changes swiftly with times due to changes in the required content of the advertisement episodes in videos and in the internet. At this juncture, we can appraise the context of a dynamic process whereby OZ Tube is planning to create a new TV program named The Pulse (Tunji, 2011). Just like any other video programs hosted by OZ Tube, The Pulse carries the contents of hospitality and tourism events and venues. This is one of the contemporary TV programs aimed at facilitating delivery of promotional contents to the target generation. The Pulse will revolve around the aspect of entertainment, travel ways and recreational places. Video contents covered in the episodes aims at highlighting the main messages regarding these places at any given time. This TV program still targets the youth population of Brisbane and south-east Queensland. In this regard, the program communicates the major events happening in entertainment places and recreational facilities to the local population and in a timely manner (Frederick, 2009). In the context of entertainment, this TV program covers contents relating to any local entertainment events happening within a certain timeframe or even which theatres show whichever blockbuster movie in the market at that time. In this regard, the company’s management behind the creation and i mplementation of The Pulse requires a business plan. This business plan will serve as an indicator of the present and future state of affairs with respect to the company’s business expectations on the plan. The plan also serves to indicate fundamental aspects like financial forecasts and risks involved in the process (Frederick, 2009). Just like any other business activity, The Pulse will undergo a financial evaluation meant to test the project’s feasibility. A project is feasible if the expected results conform to the subject company’s objectives. In order to ascertain the feasibility of the project with respect to financial terms, it is necessary to carry out a comprehensive financial analysis. In addition, the feasibility decision will be backed up by information concerning risk evaluation of the underlying project. One of the financial statement the will serve as a appropriate tool in the project’s financial analysis is the balance sheet. The companyà ¢â‚¬â„¢s balance sheet reflects the current assets and liabilities that pertains the business and financial statements of the underlying project. This balance sheet guides the interested stakeholders, especially external financers like the sponsors in availing funds to the Pulse. The pulse aims at producing 13 weekly episodes. Therefore, successful production of these episodes need substantial amount of finances. Financial ratios